- Nielsen Studios Inc

- Sep 3, 2025
- 2 min read
Updated: Dec 4, 2025
From the Streets to the Kitchen

South Minneapolis was Chef Jeff’s stomping ground. His early life was a rough tapestry woven with street life and drugs. You could say he had it tough. Yet, even in those challenging times, Chef Jeff displayed an entrepreneurial spirit. He always sought to create a “great product.” Unfortunately, that product was drugs.
His life on the streets took a toll, leading him down a path of addiction that derailed his dreams. Eventually, he found himself in need of professional rehabilitation. It was a turning point.
In culinary school, someone stepped in and provided Jeff with the support he needed to get back on track. Perhaps it’s more accurate to say he needed a fresh start.
A New Beginning in Culinary Arts
Jeff discovered that the culinary arts offered him a chance to create a different kind of product—one that didn’t involve drugs. Becoming a chef has not only channeled his natural entrepreneurial drive but also allowed him to serve others.
Chef Jeff has a remarkable heart for helping those around him. He makes a difference in people's lives by hiring individuals for his catering business and providing delicious meals to communities facing resource challenges.

Feeding the Community
Chef Jeff provides meals at Good in the ‘Hood programs. That’s where our paths first crossed. His meals are a true gift. I’ve witnessed people laugh and share stories as they enjoy Chef Jeff’s food, experiencing the love baked into every bite.
Jeff's mom, like most mothers, believes her son is a true hero. She once said, “You always want to put a cape on.” Little did she know, Jeff's superpower lies in creating incredible food. His cape? An apron he wears proudly while serving others.
A Father-Daughter Bond
Let me also share a bit about his daughter, Amber.
While Jeff navigated the chaos of his younger years, Amber became his inspiration to move forward. They often reflect on the challenges they faced to reach a point where they could work together. Jeff’s tumultuous past and poor decisions caused a lot of hurt for Amber. However, years later, with a lot of love, they see their relationship being redeemed as the business Chef Jeff built flourishes—father and daughter collaborating. Their Christian faith is intertwined with their business, guiding how they prepare and serve every meal.

Transformation and Healing
True transformation is at the heart of who Chef Jeff has become. This change was essential for restoring his relationship with Amber. Grace fills their bond and the essence of their business. Together, they have experienced healing and hope to extend that to others—providing second chances and a platform for others to launch their dreams.
Through the hardships this father-daughter duo has faced, they have become difference-makers. They’ve learned to create second chances—for each other and for others.
The Power of Second Chances
Life is not always easy. We all need second, third, or even fourth chances. Who in your life could use another chance from you? Be a hero for someone. Forgive when it’s tough. Offer grace without expecting anything in return. You might just open a door and change a life.
Photos and story by: Nielsen Studios
Editing by: Scott Whitman








