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  • Writer's pictureNielsen Studios Inc

American Faces #79 - Outdoors+First Aid = NOW

Nick Gordon, better known as “Nick of the Woods,” is a man with a wealth of outdoor knowledge and a passion to share that knowledge with others. I recently took a WFA (Wilderness First Aid) course in Waupaca, Wisconsin offered through Nick’s company, NOW Outdoors Expedition Co. Nick was a brilliant instructor, helping bring to light “real world” solutions in situations that would require “on the spot” medical attention. While I was there for the WFA class I also added to my personal knowledge base on hammocking, hiking, knot-tying and a host of other outdoor skills enriching my weekend in ways I had not imagined.

What made the class feel particularly “real-life” and applicable to me was the fact we were camped in the woods of Wisconsin. Campfire smoke would fill our nostrils, and sometimes our eyes, as Nick shared how to assess each emergency situation (without freaking out), take inventory of the situation and then work together for the best outcome. Those last two words “best outcome” really made me think about the impact of what Nick does. He teaches people how to administer Wilderness First Aid. Some of those people –myself included – may encounter someone in a dire situation and have to administer first aid that may save someone's life, or at least change the course of what could have been a very negative outcome. That right there is the definition of a “World Changer.” At least in my eyes. Perhaps at some future time, one of Nick’s students may give life-saving CPR to another human that saves their life. That is simply amazing to me!

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But Nick of NOW Outdoors has even more depth to his resume! He, along with others, leads and guides expeditions on wilderness hiking trails, into the BWCA and to distant places like Base Camp Everest. Sharing a campfire with this outdoorsy guy is an experience one does not easily forget. His way of making a person feel comfortable in the outdoors makes you feel like you can conquer a backpacking journey deep into the woods, or paddle a canoe into the wilderness.

In the photos above, Nick has sawdust (Man Glitter) from tending the fire. His hair is not perfect and he is not wearing a button up flannel shirt. But he is wearing a smile that speaks volumes to his love for the outdoors. Nick of the Woods, you help make the wild places even more amazing with your outdoorsiness. Thanks for the amazing experience!

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