We produced this flagship brand story video, along with a series of short-format social media “vignettes” featuring new branded photos. It was the perfect opportunity for us to employ our “brand story discovery” process, yielding a Story Guide outlining a pathway for creating a brand-smart visual story.

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I was introduced to Touching Hearts when a long-time Art Director friend, Leslie McDougall, asked me to produce the new custom brand photo library to support their new branding and web site update. CEO, Renae Peterson, and her team, have a genuine compassion for serving people, and we knew we wanted to help them tell their story.

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The Nielsen Studios Creative Team

• Creative Director: Shawn Nielsen

• DP/Cinematography, lighting, color: Scott Regan

• Editing: Trent Hilborn

• Production: Scott Whitman

 

Working on this project for Touching Hearts at Home, and similar projects for other valued health care clients, has fueled a passion in us for telling human stories with depth and genuine heart. It goes beyond creating solid brand media. It’s really about creating stories that reinforce why we do any of this in the first place – it’s about touching people’s hearts.

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